Latin America/Spanish Market-Targeted Communications Coaching
With a thriving 1.5 trillion dollar economy in the US alone, and spending habits above any other ethnic group, it is no wonder that so many companies want to tap into the Hispanic market. Diáfano provides coaching to help you mine this market and improve your bottom line. Our market-targeted classes include:
- Understanding the Hispanic Mindset. If you want to tap into the Hispanic market you’ll need to learn how Hispanics think. This basic course will provide the right foundation.
- Marketing to Hispanics in the US. More aggressive than “Understanding the Hispanic Mindset,” this course will teach your team the correct way to market to Hispanics. We’ll go over when to use Spanish versus English advertisement, the Hispanic mindset across its very diverse ethnic groups, and the importance of getting to the core of how Hispanics act and feel in order to sell them a product or service.
- Marketing to Hispanics Abroad. A country- or region-specific course when you want to market to Hispanics outside the US.
- Deal Closure Meeting. For companies that have potential partners or major clients in Latin America or Spain, this class is a must to understand proper protocol. All your questions and concerned will be answered in this class.
- Executive Transition Abroad. For C-level professionals who are transitioning abroad due to work. We’ll teach you how to navigate your new culture, all while learning about its history, customs, and language.
- Company Transition Abroad. If your company is opening a branch abroad, you’ll need to understand your new market. In this class you will learn about targeting new clientele abroad, working with local employees, and understanding the nuances and idiosyncrasies that make this new market so unique.